ComScore October Top 50 Properties
ComScore Media Metrix Releases Top 50 Web Rankings for October
Top 50 Properties
October saw the top 10 properties remain unchanged from the previous month, with Yahoo! Sites holding the top position with 137 million visitors. AT&T Inc. gained 5 positions to number 15 with 33.7 million visitors, while Glam Media jumped 9 spots to number 23, attracting nearly 25.5 million visitors. YellowPages.com Network moved up 5 spots to number 25 with 24.9 million visitors. Connexus and WorldNow-LMN Sites both entered the ranking this month at positions 46 and 49, respectively.
Top 50 Ad Focus Ranking
Advertising.com remained atop the Ad Focus ranking in October, reaching 87 percent of the more than 182 million Americans online. Tribal Fusion catapulted three positions to grab the number two spot, reaching 76 percent of the Internet population, while Google Ad Network also rose three spots to capture the third position in the ranking. Blue Lithium and Casale Media Network both moved up one spot in the top 10 to capture positions seven and nine, respectively. ADSDAQ by ContextWeb (23) and IMDB.COM (49) both entered the ranking this month reaching 41 percent and 13 percent of the online audience, respectively.
TABLE 1
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comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) October 2007 vs. September 2007 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix |
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Total Unique Visitors (000) |
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Sep-07 |
Oct-07 |
% Change |
Rank by Unique Visitors |
|
|
Total Internet : Total Audience |
181,858 |
182,206 |
0 |
N/A |
|
McDonald’s |
1,514 |
4,358 |
188 |
242 |
|
TheStreet.com Sites |
3,984 |
8,961 |
125 |
115 |
|
R.H.Donnelley |
3,306 |
7,068 |
114 |
148 |
|
Become.com |
2,356 |
4,385 |
86 |
241 |
|
Revolution Health Network |
4,471 |
7,964 |
78 |
129 |
|
Hearst Digital Media |
6,003 |
10,489 |
75 |
90 |
|
Snopes.com |
4,058 |
6,793 |
67 |
153 |
|
Pronto.com |
3,180 |
5,220 |
64 |
204 |
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Liberty Media Holding Corporation |
8,298 |
13,564 |
63 |
70 |
|
AmericanGreetings Property |
6,561 |
10,257 |
56 |
96 |
*Ranking based on the top 250 properties in October 2007
TABLE 2
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) October 2007 vs. September 2007 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix |
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Total Unique Visitors (000) |
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Sep-07 |
Oct-07 |
% Change |
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|
Total Internet : Total Audience |
181,858 |
182,206 |
0 |
|
e-cards |
27,442 |
33,829 |
23 |
|
Flowers/Gifts/Greetings |
29,238 |
35,631 |
22 |
|
Online Trading |
10,258 |
12,434 |
21 |
|
Taxes |
6,353 |
7,435 |
17 |
|
Mall |
27,306 |
30,806 |
13 |
|
Toys |
21,001 |
23,618 |
12 |
|
Retail – Food |
13,682 |
14,791 |
8 |
|
Consumer Electronics |
46,596 |
50,131 |
8 |
|
Genealogy |
8,265 |
8,892 |
8 |
|
Jewelry/Luxury Goods/Accessories |
15,308 |
16,462 |
8 |
TABLE 3
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comScore Top 50 Properties (U.S.) |
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October 2007 |
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Total U.S. – Home, Work and University Locations |
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Unique Visitors (000) |
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Source: comScore Media Metrix |
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Rank |
Property |
Unique Visitors (000) |
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Rank |
Property |
Unique Visitors (000) |
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Total Internet : Total Audience |
182,206 |
|
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|
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1 |
Yahoo! Sites |
136,775 |
|
26 |
Expedia Inc |
24,575 |
|
2 |
Google Sites |
131,639 |
|
27 |
Verizon Communications Corporation |
24,389 |
|
3 |
Time Warner Network |
121,130 |
|
28 |
Craigslist.org |
23,992 |
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4 |
Microsoft Sites |
120,502 |
|
29 |
United Online, Inc |
23,913 |
|
5 |
Fox Interactive Media |
84,205 |
|
30 |
Shopzilla.com Sites |
23,569 |
|
6 |
eBay |
79,669 |
|
31 |
CareerBuilder LLC |
23,000 |
|
7 |
Amazon Sites |
56,746 |
|
32 |
ESPN |
22,937 |
|
8 |
Wikipedia Sites |
56,104 |
|
33 |
Gannett Sites |
22,807 |
|
9 |
Ask Network |
55,512 |
|
34 |
Bank of America |
22,761 |
|
10 |
New York Times Digital |
49,816 |
|
35 |
Photobucket.com LLC |
22,177 |
|
11 |
Viacom Digital |
43,345 |
|
36 |
Disney Online |
21,133 |
|
12 |
Apple Inc. |
43,157 |
|
37 |
Lycos Sites |
20,229 |
|
13 |
Weather Channel, The |
38,796 |
|
38 |
Real.com Network |
20,108 |
|
14 |
CNET Networks |
35,336 |
|
39 |
WebMD Health |
19,904 |
|
15 |
AT&T, Inc. |
33,749 |
|
40 |
Superpages.com Network |
19,402 |
|
16 |
Facebook.com |
32,910 |
|
41 |
E.W. Scripps |
19,254 |
|
17 |
Gorilla Nation |
31,889 |
|
42 |
ARTISTdirect Network |
19,105 |
|
18 |
Target Corporation |
31,090 |
|
43 |
iVillage.com: The Womens Network |
18,495 |
|
19 |
Adobe Sites |
30,592 |
|
44 |
NBC Universal |
17,462 |
|
20 |
Wal-Mart |
29,238 |
|
45 |
The Mozilla Organization |
17,249 |
|
21 |
CBS Corporation |
28,262 |
|
46 |
Connexus |
17,239 |
|
22 |
Monster Worldwide |
26,013 |
|
47 |
NFL Internet Group |
17,052 |
|
23 |
Glam Media |
25,487 |
|
48 |
Weatherbug Property |
17,051 |
|
24 |
Comcast Corporation |
25,277 |
|
49 |
WorldNow – LMN Sites |
16,539 |
|
25 |
Yellowpages.com Network |
24,921 |
|
50 |
Cox Enterprises Inc. |
16,414 |
TABLE 4
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comScore Ad Focus Ranking (U.S.) |
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October 2007 |
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Total U.S. – Home, Work and University Locations |
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Unique Visitors (000) |
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Source: comScore Media Metrix |
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Rank |
Property |
Unique Visitors (000) |
Reach % |
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Rank |
Property |
Unique Visitors (000) |
Reach % |
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Total Internet : Total Audience |
182,206 |
100% |
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1 |
Advertising.com** |
159,204 |
87% |
|
26 |
AdBrite** |
70,766 |
39% |
|
2 |
Tribal Fusion** |
137,582 |
76% |
|
27 |
AdDynamix.com** |
68,979 |
38% |
|
3 |
Google Ad Network** |
135,353 |
74% |
|
28 |
Ebay.com |
68,194 |
37% |
|
4 |
ValueClick Networks** |
135,027 |
74% |
|
29 |
CPX Interactive** |
67,304 |
37% |
|
5 |
Yahoo! |
134,979 |
74% |
|
30 |
Gorilla Nation Media |
66,960 |
37% |
|
6 |
Specific Media** |
133,103 |
73% |
|
31 |
PrecisionClick** |
61,790 |
34% |
|
7 |
Blue Lithium** |
132,334 |
73% |
|
32 |
MSN.comHome Page |
57,263 |
31% |
|
8 |
|
123,733 |
68% |
|
33 |
Undertone Networks** |
56,365 |
31% |
|
9 |
Casale Media Network** |
115,087 |
63% |
|
34 |
Ask Network |
55,512 |
30% |
|
10 |
AOL Media Network |
110,714 |
61% |
|
35 |
Mapquest |
49,870 |
27% |
|
11 |
MSN-Windows Live |
105,540 |
58% |
|
36 |
YouTube.com |
48,579 |
27% |
|
12 |
DRIVEpm** |
104,497 |
57% |
|
37 |
Business.com Network |
47,514 |
26% |
|
13 |
Traffic Marketplace** |
104,492 |
57% |
|
38 |
Amazon.com |
46,537 |
26% |
|
14 |
Interclick** |
98,055 |
54% |
|
39 |
Kontera** |
44,724 |
25% |
|
15 |
Yahoo.com Home Page |
95,170 |
52% |
|
40 |
About.com |
41,963 |
23% |
|
16 |
24/7 Real Media** |
92,743 |
51% |
|
41 |
Ebay.com Home Page |
41,192 |
23% |
|
17 |
Tremor Media |
92,618 |
51% |
|
42 |
Facebook.com |
32,910 |
18% |
|
18 |
AOL |
90,516 |
50% |
|
43 |
Weather.com |
29,231 |
16% |
|
19 |
Burst Media** |
83,094 |
46% |
|
44 |
Real Cities Network |
27,490 |
15% |
|
20 |
Centro |
80,134 |
44% |
|
45 |
Walmart.com |
25,885 |
14% |
|
21 |
Collective Media** |
79,171 |
43% |
|
46 |
Yellowpages.com Network |
24,921 |
14% |
|
22 |
adconion media group**
|
75,674 |
42% |
|
47 |
CNN |
24,387 |
13% |
|
23 |
ADSDAQ by ContextWeb**
|
74,840 |
41% |
|
48 |
CareerBuilder Network |
23,751 |
13% |
|
24 |
Vibrant Media**
|
72,414 |
40% |
|
49 |
IMDB.com |
23,388 |
13% |
|
25 |
MySpace.com
|
71,982 |
40% |
|
50 |
Nick Kids & Family |
23,257 |
13% |
